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Research papers

Creative mobile phone research

Next to the discussion on opportunities and limitations of mobile market research, the report focuses on results of a qualitative trend study supported by new mobile and web-based technologies. Over the period of four weeks, undergraduates...

Catalogue: Qualitative 2006
Authors: Emanuel Maxl, Sigrid Studler
October 8, 2006
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Citation

Maxl and Studler (2006a, October 08). Creative mobile phone research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/creative-mobile-phone-research